Purple is one of the most charming but difficult colors.
Purple combines blue and red. Purple is often associated with royalty, luxury, energy, creativity, erudition, magic.
In the last century, the purple color was characteristic of the aristocracy.
Purple started becoming popular in the 20th century.
The shade is also associated with mysticism or mystery. Suitable for esoteric shops or sites selling exclusive.
Not everyone likes violet.
Purple color is good for accent and highlights the importance.
It is well suited for online stores with perfumes and cosmetics, jewelry, and the elite segment. Also, bright purple is used to advertise children's products.
You should be careful with this color: mysticism, and luxury don't evoke positive emotions in all people, and can sometimes provoke fear.